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Il laboratorio segreto (The secret laboratory)

Opera

Il laboratorio segreto (The secret laboratory)

Location

Piazza Mercato delle Scarpe, Città Alta

Client

Italo Vezzoli

Designer

Cuboliquido

Il laboratorio segreto (The secret laboratory)

Il laboratorio segreto (the secret laboratory) is an artistic floor installation, designed to integrate and merge with the landscape of the place that hosts it, Piazza Mercato delle Scarpe. The work focuses on a particular form of optical illusion. The aim is to amaze those who enter the square with a pleasant surprise effect, offering visitors an interactive experience that adds to the Christmas atmosphere that will fill the streets of Città Alta. The painting presents a dreamlike and prospectively immersive vision of a leavened dessert factory, with the panettone as the undisputed protagonist. The masterful creation of an anamorphic painting creates an optical illusion that catapults the visitor onto the threshold of the factory, giving the spectator the chance to take a photograph of himself as a part of the artwork....

Italo Vezzoli

It’s no secret that Italo Vezzoli's panettone is one of the best-selling premium leavened products in Italy because it is as good as the ‘original’ panettone of the past, thanks to a sourdough yeast that has been handed down for four generations and a long artisan tradition.

Designer

Cuboliquido 

Versatile Artist and Pro 3D Street Painter, Cuboliquido (Milan 1974) has made images the leitmotif of his activities. From the early 1990’s, drawing became his profession and at the same time he began to experiment with street art, dedicating himself to the production of graffiti, but also to the more traditional Madonnari art. Over time he has explored illustration, comics, decoration, video art, animated film production, advertisement commercials, video mapping, and digital live painting.

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