The chosen theme for 2024 is "Metamorphosis and Transformations." In the year that marks the centenary of the death of the Bohemian writer Franz Kafka (1883-1924), the theme of his most famous story, "The Metamorphosis," provides an opportunity for reflection to address the focus of change. This is a matter of profound relevance.
Metamorphosis signifies rebirth, growth, transformation, evolution, adaptation to a new reality, response to new natural and social challenges, new habits, new cities. The historical moment urges us to invent new solutions to tackle complex changes, new ways to enhance both the individual and the community with a transformation that starts from within.
Companies and designers participating in Christmas Design 2024 are invited to draw inspiration from the theme of Metamorphosis and Transformations, carrying an important message.