The Polar Gate
Opera
The Polar Gate
Location
Piazzetta Santo Spirito, 5
Client
Designer
ADOK
The Polar Gate
The Polar Gate is the realization of a universal dream. Which of us, as a child, didn’t want to visit the place where Santa Claus makes Christmas presents, where the magic of Christmas comes to life? Thanks to ADOK’s project, this dream becomes a tangible reality, allowing visitors to completely immerse themselves in a world of wonder and fantasy.
Through the use of virtual reality visors, participants are catapulted into an extraordinary environment: a modern Santa Claus factory near the Arctic Circle. The entire experience is designed to be more than just a visualization: the visor acts as a portal, a ‘gate’ that transports the viewer into this alternate reality.
ADOK
Based in the heart of Bergamo, ADOK Digital Thinking is an agency specialized in creative, strategic and ethical communication led by the marketing and digital universe expert Simone Serughetti since 2010. The ADOK studio boasts of transversal skills perfect for accompanying companies in facing the challenges and transformations of the future and to position their brand on the market.
ADOK deals with marketing consultancy, digital products, metaverse, virtual reality, branding, design, advertising campaigns, eCommerce and corporate training. ADOK Digital Thinking’s gentle communication strategy combines vision, numbers and technical skills with creativity, offering the advantage of an integrated approach to marketing and communication, both digital and offline.
‘Digital Thinking’ is the way of thinking and being smart that allows ADOK to support all types of digital transformations that customers encounter on their business journey, even the most delicate ones, in an inclusive and empathetic way.
The agency identifies simple, concrete and effective solutions aimed at anyone who needs to enlarge their company. Technology is the great ally that simplifies processes, discovers new solutions and amplifies messages, without ever forgetting ‘analogous thinking’, because there is nothing more powerful than a good, old-fashioned, idea.
The ADOK team shares values and a methodological approach and combines different skills and passions to achieve customer objectives.
ADOK Digital Thinking participates in Christmas Design 2023 with the work The Polar Gate, exhibited in Piazzetta Santo Spirito, 5.
Designer
The Adokers
ADOK’s designers, the ‘Adokers’, are a team of dedicated professionals, each with their own unique point of view and style: Web Designer, Web Developer, SEO and SEM Specialist, Gamification Expert, Virtual Reality Software Expert, Art Director, Social Media Manager, Digital Marketing Strategist.
Design represents a fundamental constant that permeates Adok’s projects. Curiosity is the engine that stimulates new skills in virtual design and the creation of immersive experiences. Every creation, be it analogue, digital or virtual, reflects this vision.
Since 2017, ADOK has participated in the Fuorisalone of Milan Design Week; in the last two editions it has presented projects related to the metaverse, augmented reality, virtual reality and artificial intelligence as the frontiers of digital design. Participants journeyed into the future of communication and interaction in digital environments through ADOK’s focused events.
ADOK has also actively collaborated with the In’ARTory project (an initiative of the Rotary Club of Bergamo with support from Confindustria).
ADOK is also dedicated to training, collaborating with schools, companies and trade bodies with training programs on the topics of the metaverse, virtual reality and augmented reality. This commitment reflects ADOK's vision: a world where technology and innovation are accessible and understandable to all.
ADOK Digital Thinking participates in Christmas Design 2023 with the artwork The Polar Gate, exhibited in Piazzetta Santo Spirito, 5.
Christmas Design Bergamo - 2024 ©