VOI, LUCE
Opera
VOI, LUCE
Location
Piazza Carrara
Clients
Designer
Sergio Pappalettera
The installation is inspired by the exhibition that closes the Accademia Carrara season, "Tutta in voi la luce mia".
Voi, Luce is an interactive light sculpture: a stylized Christmas tree that lights up when touched, because it ‘collects’ and retransmits the light of every person it. This design solution allows people to actively dialogue with the installation; their presence becomes essential for its functioning.
The iron and steel artwork is made up of four triangular structures that intertwine and support each other, creating a sculpture that recalls the slender shape of a Christmas fir tree, a light and balanced monument. Sixty metres of LED strips are fixed along its outlines, and these come alive with colours.
Despite its grandeur, the visual impact of the installation is light, in perfect harmony with the space in which it is inserted. The artwork does not obstruct the view of the façade of the Accademia Carrara; on the contrary, it establishes a close link with the architecture of the art gallery, projecting itself into space as a sort of refraction of Tutta in voi la luce mia.
The result is an animated prism which, touched by the light of the public, in its turn creates luminous effects in space.
Accademia Carrara
The Accademia Carrara art gallery offers visitors an exhibition of over three hundred works including paintings and sculptures of international importance, for a journey through five centuries of the history of Italian art from the Renaissance to the nineteenth century. It was founded in 1796 because of the visionary idea of the Bergamo nobleman Giacomo Carrara, who created a museum that was born from his passion as a collector and connoisseur.
Accademia Carrara is directed by M. Cristina Rodeschini and stands out in the Italian artistic panorama for the identity of its heritage: it has always been considered the ‘house of collections’ for the quality and quantity of donors who have made its collection so extraordinary.
A custodian of the great names in the history of art between the 15th and 19th centuries - Pisanello, Foppa, Crivelli, Bellini, Mantegna, Raffaello, Botticelli, Bergognone, Carpaccio, Palma Il Vecchio, Tiziano, Baschenis, Fra Galgario, Tiepolo, Canaletto, Hayez, Piccio, Pellizza da Volpedo - Accademia Carrara is among the most important corpuses in the world of works by Lorenzo Lotto and Giovan Battista Moroni, as well as part of the Visconti Sforza deck of Tarots dating back to the 15th century.
Alfaparf Milano
Alfaparf Milano is the brand company of Alfa Parf Group, a multinational professional cosmetics company with strong Italian roots, which develops, manufactures and distributes hair and body products and beauty machinery.
Its corporate vision is of a world in which, through the products and services of Alfaparf Milano, every person can experience beauty in their everyday life and thus achieve well-being and happiness.
From its roots as a family business, Alfaparf Milano has learned to keep people at the centre of its world and to cultivate authentic relationships with those who share its values, the #alfaparfpeople: employees, customers, hairdressers, beauticians, suppliers and partners.
Designer
Sergio Pappalettera
Sergio Pappalettera was born in Milan in 1961, and has been artist and Creative Director for numerous international projects.
In 1984 he founded Studio Prodesign, a graphic hub that collaborates with reknowned publishing houses and record labels.
Pappalettera is a professor at the IULM University of Milan and collaborates with major Italian artists - from Jovanotti to 883 - conceiving and proposing creative solutions that are now icons imprinted in the collective memory.
In 2001 he created the medium-length film Mario il Cavallo, which won an award at the Rome Film Festival. He exhibits in group exhibitions in Milan and abroad: in 2011 at the Amstel Gallery in London and at Fiorentini+Baker in New York; in 2013 at the Rotonda della Besana Non si gioca senza il cuore — World in Progress; in 2008 at the Milan Triennale he presented his solo exhibition Il gioco del mondo.
He was the Artistic Direction for the EXPO Milan 2015 sponsors’ Tree of Life show, and the Sanpellegrino visual installation. At Expo Gate, in Piazza Castello in Milan, he exhibited his personal artwork Metamorfosi.
He curated the visual department for XFactor13 in 2019.
He has been Art Director of Jovanotti and Jova Beach Party concerts and of the most well-known names on the Italian scene since 1991. Among the latest events in 2023: Circo Max (Pezzali) at Circo Massimo and the first forum (sold out) of Madame.
He is the creative director of music videos, the most recent being AMA, Sono e Gli Ultimi Romantici for Eros Ramazzotti, for which he also curated the visuals for the international tour.
In addition to the musical field, he has curated the visuals for the theatre work Paradiso XXXIII with Elio Germano and Teho Teardo. In 2023 he followed the visual show for the Magnifying the Beauty presentation event of the new Cartier collection.
For Christmas Design 2023, Pappalettera designs the work Voi, Luce, created thanks to the contribution of Accademia Carrara and Alfaparf Milano and exhibited in the inner courtyard of the Accademia Carrara, in Piazza Giacomo Carrara 82, Bergamo.
Christmas Design Bergamo - 2024 ©